I suppose that our task as strategists in ad agency is to be excellent strory tellers who could make audience "move" by the stories.
If the audience would be the people inside clients, we should make our stories as marketing consultants would do.
If the audience would be the consumers, we should be campaign designers who would tell the stories not depending on POV of media but on POV of consumers.
No matter which role we should act, the most important issue for us is whether we could tell attractive and presice stories that will make our audience actually "move" for next actions.
